Meet the all-new 2024 Ford F-150. This rugged powerhouse is set to hit the streets in early 2024, and it’s designed to empower you with a host of purposeful features and cutting-edge technology. With Built Ford Tough® capability at its core, the 2024 F-150 is your answer to handling the most challenging tasks. Let’s dive into the details of this impressive truck, from its robust design to innovative features like the Pro Access Tailgate.
The PowerBoost™ Hybrid Revolution
In 2024, Ford is ramping up the production of the groundbreaking PowerBoost™ Hybrid technology, making it available in an expanded range of trims. Whether you’re looking for a workhorse from the XL to Platinum Plus or craving some off-road adventure with models like the Tremor, Raptor, and Raptor R, there’s an F-150 tailored to suit almost every use case.
High-Strength Steel and Military-Grade Aluminum
The foundation of the F-150 is a fully boxed high-strength steel frame combined with a high-strength, military-grade aluminum alloy body. This robust construction ensures that you can enjoy best-in-class available payload and maximum towing capability.
This isn’t just an empty claim. The platform supporting this truck has undergone an extensive 3.75 million customer equivalent miles of Built Ford Tough durability testing. From labs to proving grounds, and even the harshest real-world conditions across North America, the F-150 has been pushed to the limits. It’s been tested in extreme temperatures, on gravel, off-road, and for long distances, carrying a full payload and towing heavy loads. Rest assured, the 2024 F-150 is engineered to tackle any challenge you throw at it.
Smart and Connected
The F-150 has always been about getting the job done efficiently, and the 2024 model is the most connected and smartest F-150 to date. It boasts a comprehensive suite of 10 standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert.
The standard SYNC 4 system features a 12-inch LCD capacitive touchscreen and pairs perfectly with a standard 12-inch cluster screen behind the steering wheel to provide essential information to the driver. The 12-inch cluster screen is customized with truck-specific graphics and animations that respond to selectable drive modes and can display off-roading data and turn-by-turn navigation.
Innovative Pro Access Tailgate
For the 2024 model year, Ford has introduced an ingenious solution to make accessing the truck bed easier than ever – the Pro Access Tailgate. This innovative feature ensures that you have the best tailgate experience possible, while still offering the option for a classic tailgate if you prefer.
The F-150 equipped with the Pro Access Tailgate is the only pickup in its class that offers a 100-degree fully opened integrated swing gate. This gate, opening from the driver’s side, minimizes the distance you need to walk to reach the tailgate handle, simplifies operation when towing, and even features a specially designed integrated handle for effortless entry and exit.
Thanks to built-in stops using detents, the swinging door avoids any accidental collisions with the trailer jack, providing a seamless user experience, especially when towing. No more awkward stretching to access items in the bed. The Pro Access Tailgate provides an additional 19 inches of reach compared to a conventional tailgate in the ‘down’ position, making item retrieval and storage a breeze.
With the 2024 Ford F-150, you’re not just getting a truck – you’re getting a powerful and intelligent partner in every task. Stay tuned for its arrival at Hodges Ford and be ready to redefine your expectations of what a truck can do.