For the third year in a row, Ford has claimed the title of North American Truck of the Year from NACTOY, this time with the all-new Ford F-150 Lightning all-electric pickup truck. This is the fifth NACTOY award in the past three years for Ford, and shows how much attention and care Ford is putting into its new vehicles, whether they are gas, hybrid, or all-electric.
“Earning North America’s Truck of the Year is huge for the team that has been working so hard to build and deliver as many Lightnings as possible, as quickly as possible,” said Jim Farley, Ford president and CEO. “We’re moving fast to further ramp production to a 150,000 run rate this fall and pushing to improve every aspect of this truck.”
Since it’s introduction in May of 2022, the F-150 Lightning has been the bestselling electric truck in the United States, with over 15,000 in total sales. This helped Ford become the second-largest electric vehicle automaker in the U.S. for 2022 as the brand continues to offer more electric vehicles in its lineup, including the Mustang Mach-E SUV and eTransit cargo van.
“When America’s best-selling vehicle goes electric you know the transition has momentum,” said Karl Brauer, NACTOY juror and freelance journalist for Forbes. “Ford’s effort to create an all-electric F-150 is remarkable because it combines the standard truck’s dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It’s really the best of all worlds, giving the F-150 Lightning a wide range of applications for both traditional and new-to-the-segment truck customers.”
The 50 journalists from across North America picked the winner of this year’s award based on innovation, design, value, safety, performance, technology, user experience, and driver satisfaction. In order to qualify, vehicles must be new or substantially changed for the new model year.
If you are interested in learning more about the 2023 Ford F-150 Lightning all-electric pickup truck, please contact us today at Hodges Ford in Darien, Georgia. We offer a wide selection of new Ford trucks, including the F-150 and F-150 Lightning.